Call for Papers (Special Issue)

Title: Doing Business in an Interconnected World:
    Cross-Cultural Issues in Management and Marketing

      The Special Issue will focus on the challenges and solutions to the increasingly important problem of doing business across national and cultural boundaries. While recognizing the diverse nature of the global marketplace, both academics and practitioners struggle with attempting to identify potential problems, measure the parameters, and forecast the developments associated with the multicultural environment.

      For decades, researchers considered cultural dimensions as sets of stable and measurable characteristics of respective nations (e.g., Hofstede 1980, 2001; Schwartz and Bilsky,  1987; Schwartz 2006). However, the realities of the 21st century continue to demonstrate that cultures within each nation are constantly changing andthat these dynamic processes need not only to be recognized but also taken into account by managers of organizations and marketers operating on the global scale (Kivenzor 2015). As a result of persistent cultural changes, cultural diversity within a given nation may be even more significant than that among nations (Taras et al. 2016). While many MNCs spend large sums of money on diversity training, in many cases, this training does not improve performance (Wayne 2017). To equip business practitioners with the methods and tools affording them  efficient operations in multicultural environment, there are repeated calls to enhance cross-cultural research aiming at effective management of multinational organizations (Lücke et al. 2014) and marketing to consumers across cultural boundaries (Demangeot et al. 2015).

      We invite submissions that provide theoretical or empirical contributions to a broad range of related topics. The following list is not exhaustive:

  • Management of cross-cultural group dynamics in MNCs and related employee training
  • Meaning of innovation and ambidextrous treatment of disruptive and sustaining innovations
  • Corporate structures that support or discourage cross-cultural dialog
  • Formation and functioning of self-regulated social networks in the corporate environment and beyond
  • Personal reputation and face-saving strategies in the failure-prone market environment
  • Changing consumer behavior and consumption preferences in developed economies and emerging markets
  • In-group and out-group consumption standards
  • Marketing strategies to target multicultural segments
  • Vertical and horizontal social migration and manifestation of social status through consumption.

      Contributors are highly encouraged to come up with research that improves understanding of the issues and solutions of the business processes running across or bridging cultural boundaries. We value different methodologies and suggest that potential authors think of this Special Issue as an outlet for the forward-thinking discussion of doing business in the multifaceted and interconnected world.

Submission Process

      Papers submitted must not have been published, accepted for publication, or presently be under consideration for publication in other academic journals. The deadline for manuscript submission is January 31, 2018 but earlier submissions are appreciated. The length of a manuscript should not exceed 20 double-spaced letter (or A4) pages  (including references and appendices) typed in Times New  Roman 12 pt font with 1-inch (25 mm) margins on all sides.  Please see the JMTI Special Issue template for more details.

      Manuscripts for this Special Issue must be submitted at  and follow the author guidelines ( indicate in the cover letter that you are targeting the Special Issue. 

      All submissions will go through the JMTI regular double-blind review process following standard norms and procedures. For more information about this call for papers, please contact Gregory Kivenzor, Guest Editor-in-Chief of the Special Issue (, or Rong Zhang, JMTI Editor-in-Chief(

About the Guest Editor-in-Chief of the Special Issue

      Dr. Gregory Kivenzor is an educator, scholar, and entrepreneur with broad educational background and diverse global experience in cross-cultural, cross-functional, and cross-disciplinary communications. He is an Associate Professor In-Residence and Director of Experiential Learning Collaborative at the School of Business of the University of Connecticut. Previously, he worked for multinational enterprises in high tech industries inmanagerial and executive roles. His academic activities include teaching advanced graduate courses in marketing and management  to help students understand the challenges and opportunities presented in the global marketplace. He is the author of multiple papers, international presentations, and patented inventions. His research addresses cultural ecology and dynamic changes of consumer behavior in emerging markets.


Demangeot, C., Broderick, A.J. and Craig, C.S. (2015). Multicultural marketplaces: New territory for international marketing and consumer research. International Marketing Review, 32 (2), 118-140.

Hofstede, G. (1980). Culture’s Consequences: International Differences in Work Related Values. Sage Publications, Thousand Oaks, CA.

Hofstede, G. H. (2001). Culture's consequences: Comparing values, behaviors, institutions and organizations across nationsSage Publications, Thousand Oaks, CA.

Kivenzor, G. J. (2015). Cultural dynamics and marketing strategies for emerging markets: characterization of group subcultures and consumption preferences. AMS Review, 5 (3). 142-158.

Lücke, G., Kostova, T. & Roth, K. (2014). Multiculturalism from a cognitive perspective: Patterns and implications.  Journal of International Business Studies, 45 (2). 169-190.

Schwartz, S. H. & Bilsky, W. (1987). Toward a universal psychological structure of human values. Journal of Personality and Social Psychology, 53 (3). 550-562.

Schwartz, S. H. (2006). A theory of cultural value orientations: Explication and applications. Comparative Sociology, 5 (2-3). 137-182.

Taras, V., Steel, P. & Kirkman, B.L. (2016). Does Country Equate with Culture? Beyond Geography in the Search for Cultural Boundaries. Management International Review, 56 (4). 455-487.

Wayne, K. (2017). Deconstructing Management Maxims,  A Critical Examination of Conventional Business Wisdom. Business Expert Press.