: Call for Papers (Special Issue)

   This special issue will focus on the relatively new role of the use of social media in operational management. From human resources, to inventory management, to supply chains, social media is emerging as a business tool that can play a vital role in all levels of operational management.

   The introduction of social media has changed the methods in which many individuals, communities, and organizations communicate and interact (Kaplan and Haenlein, 2010). The increasing popularity of social media within a business context has forced executives to rethink how they operate their businesses (Ngai, Tao and Moon, 2015). Unfortunately, scholars have noted certain fields, one example being supply chain management, has been lagging in identifying the potential role and use of social media in both research and practice (Chae, 2015).  Recently, there has been greater attention being given to social media and its potential uses within the business context.

   We invite submissions that provide theoretical or empirical contributions to a broad range of related topics. The following list is not exhaustive:

  • Strategies for the integration of social media into operational business practices
  • Management of supply chains using emerging social media platforms
  • Advantages and disadvantages of using social media to manage business processes
  • The use of social media in various industries, including but limited to service and manufacturing
  • Competitive strategies involving social media in the organization
  • Human capital issues related to social media
  • Acceptance and adoption factors of social media use across generational boundaries
  • Specialized social media applications

   Contributors are highly encouraged to come up with research ideas that improves understanding of the various issues and potential solutions of using social media in operational management. We value different methodologies and suggest that potential authors think of this Special Issue as an outlet for the forward-thinking discussion of innovative ways of using social media in organizations.

Submission Process

   Papers to be submitted must not have been published, accepted for publication, or presently be under consideration for publication in other academic journals. The deadline for manuscript submission is November 30, 2018 but earlier submissions are appreciated. The length of a manuscript should not exceed 20 double-spaced letter (or A4) pages (including references and appendices) typed in Times New Roman 12-point font with 1-inch (25 mm) margins on all sides.  Please see the JMTI Special Issue template for more details.

   Manuscripts for this Special Issue must be submitted online (https://www2.ia-engineers.org/JMTI/index.php/jmti) and follow the author guidelines (https://www2.ia-engineers.org/JMTI/index.php/jmti/about/submissions#authorGuidelines) indicate in the cover letter that you are targeting the Special Issue.

   All submissions will go through the JMTI regular double-blind review process following standard norms and procedures. For more information about this call for papers, please contact Kirk Atkinson, Guest Editor-in-Chief of the Special Issue (kirk.atkinson@wku.edu), or Rong Zhang, JMTI Editor-in-Chief (zhang@nishitech.ac.jp).

About the Guest Editor-in-Chief of the Special Issue

   Dr. Kirk Atkinson is an Associate Professor in Information Systems at Western Kentucky University and serves as the Director for the Center of Applied Data Analytics at the Gordon Ford College of Business. He teaches courses in principles of management information systems, data analytics, and information technology strategy. He earned his Ed.D. degree in Adult and Higher Education from Ball State University, Muncie, IN; an M.B.A from Murray State University, Murray, KY; and a B.S. in Information Systems from Western Kentucky University. His research interests include supply chain analytics, rural broadband Internet solutions, and college student online learning readiness. He possesses 20+ years’ experience in the private sector performing a variety of information technology roles from developer to managing director of software services.


Chae, B. (2015) Insights from hastag #supplychain and Twitter Analytics: Considering Twitter and Twitter data for supply chain practice and research. International Journal of Production Economics, 165, 247-259. 

Kaplan, A.M. and Haenlein, M. (2010) Users of the world unite! The challenges and opportunities of Social Media. Business Horizons, 53, 1, 59-68. 

Ngai, E., Tao, S. C. and Moon, K. (2015) Social media research: Theories, constructs, and conceptual frameworks. International Journal of Information Management, 35, 33-44.

Print ISSN:2188-8728   Online ISSN: 2188-2274