Vol 5, No 3

Table of Contents

Publication Contributors

Editors and Reviewers Contributing to this Volume PDF
From Editor-in-Chief

Editorial

Why Cross-Cultural Issues in Management and Marketing Are That Important and Worth Our Undivided Attention? PDF
pp.1-12. Gregory J Kivenzor

Research Papers

Salient Cultural Identities and Consumers’ Valuation of Identity Congruent Brands: Consequences for Building and Leveraging Brand Equity PDF
pp.13-30. Nelson Amaral, Carlos J. Torelli
Diversity as a Problematic Predictor of Organizational Performance: Issues of Context and Expectations PDF
pp.31-50. Kevin T. Wayne, Jonathan G. McCosh
Straight from the Horse’s Mouth: Justifications and Prevention Strategies Provided by Free Riders on Global Virtual Teams PDF
pp.51-67. Vas Taras, Yonghong Liu, William Tullar, Jason Pierce
Analyzing Consumer Responses to Humane-oriented CSR Advertising Appeals in an Age of Corporate Social Responsibility: The Case of Japan vs. the U.S. PDF
p.68-81. Barbara Mueller, Hirosi Morikazu, Sandra Diehl, Ralf Terlutter

Commentaries

Commentary on “Salient Cultural Identities and Brand Valuation” PDF
pp.82-85. Sandra Awanis
Commentary On Wayne and McCosh (2018): “Diversity as a Problematic Predictor of Organizational Performance: Issues of Context and Expectations” PDF
pp.86-88. Banu Ozkazanc-Pan
Commentary to “Analyzing Consumer Responses to Humane-oriented CSR Advertising Appeals in an Age of Corporate Social Responsibility: The Case of Japan vs. the U.S.” PDF
pp.89-91. Pia Polsa
Commentary: Straight from the Horse’s Mouth: Justification and Prevention Strategies Provided by Free-Riders on Global Virtual Teams PDF
pp.92-94. Jim Johnson


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Print ISSN:2188-8728   Online ISSN: 2188-2274